01
Retouching beyond the package
Offer extra retouching on top of your standard package. It raises your average order and meets clients' need for a more polished result.
Free guide for photographers
15 ways to increase your photography income
Proven add-on services and income streams that raise your average order per session — without endlessly adding more shoots. Plus a quick income calculator.
In short
To earn more as a photographer without booking more shoots, raise the value of every session: add paid extras (retouching beyond the package, the full set of edited files, rush editing, behind-the-scenes video), sell physical products (prints, photo books, canvases, gift cards) and build extra income streams (mini-session days, archive photo retouching, partner commissions, stock photography).
How can a photographer increase income with add-on services?
This checklist shows how to raise your average order per photo session without endlessly growing the number of shoots: offer retouching beyond the package, extra images, the full set of files, consultations, gift cards, educational materials and stronger service packages.
Go back to the photography blog, explore photography courses or see business photo sessions.
Free checklist
15 ways to make more money as a photographer
02
Selling the full set of session files
Offer clients all the color-corrected images from the shoot — a great way to monetize a session beyond the basic set of photos.
03
Editing photos from the client's archive
Retouching old or archival photos helps you expand your client base and grow income without extra shoots.
04
Photo session gift cards
Gift cards are a convenient way to attract new clients and boost sales during the holiday season.
05
Photo books from new sessions and archives
Photo books add value to the final result and create an additional income stream.
06
Prints in stylish packaging
High-quality prints with beautiful presentation become a premium product you can sell at a healthy markup.
07
Canvas prints instead of regular prints
Offer canvases for interior decor — an in-demand product priced higher than standard prints.
08
Outfit rental for sessions
An extra service that increases profit and makes the shoot easier and more comfortable for the client.
09
Behind-the-scenes video
A short BTS clip adds value to your service and is perfect for clients' social media, which makes it an easy add-on to sell.
10
Commission from makeup artists and stylists
Partnering with beauty professionals brings extra income and raises the quality of the final shoot.
11
Privacy fee
An option to keep the photos out of your portfolio and social media gives clients privacy and creates an extra paid service.
12
Same-day sneak peeks
Delivering a few edited images on the day of the shoot is a popular service clients are happy to pay extra for.
13
Rush editing of the full session
Express editing is an effective way to increase income and add value for demanding clients.
14
Mini-session days (30-minute shoots)
Mini sessions attract a steady flow of clients and let you earn more in a short period of time.
15
Selling photos on stock sites
Stock agencies (Adobe Stock, Shutterstock, iStock) provide steady passive income when you regularly upload quality images.
Income calculator
Photographer income calculator
Enter your session price, number of clients and upsells to see how much you earn per month and per year — and how much the add-on services from this list can add.
Income from shoots$0
Income from upsells$0
Total per month$0
Yearly income$0
Frequently asked questions
How can a photographer make more money without more clients?
Increase the average order: offer add-ons such as retouching beyond the package, the full set of edited files, same-day sneak peeks, rush editing, prints and photo books. Each extra service raises income from a session you have already booked.
What can photographers sell besides the photo session?
Physical products (prints in stylish packaging, canvas prints, photo books), gift cards, outfit rental, behind-the-scenes video, archive photo retouching and images on stock sites such as Adobe Stock, Shutterstock and iStock.
How do I calculate my income as a photographer?
Multiply your session price by the number of clients per month, then add upsells (number of upsells × average upsell price). Multiply the monthly total by 12 to get your yearly income — the calculator on this page does it for you.
Want to charge more for every shoot?
Stronger lighting, editing and portfolio skills let you raise your rates with confidence. Explore online photography courses and workshops by Karina Petkevich.
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